Her middle name is inertia, you know

"Many photographs are, alas, inert under my gaze. But even among those which have some existence in my eyes, most provoke only a general and, so to speak, polite interest: they have no punctum in them: they please or displease me without pricking me: they are invested with no more than studium. The studium is that very wide field of unconcerned desire, of various interest, of inconsequential taste: I like / I don't like. The studium is of the order of liking, not of loving; it mobilizes a half desire, a demi-volition; it is the same sort of vague, slippery, irresponsible interest one takes in the people, the entertainments, the books, the clothes one finds "all right.""

Roland Barthes, "Camera Lucida"